Privacy Policy

Who We Are

 

Pure Reflections is proud to be the first and only facility in Ireland that offers Resomation. We are dedicated to respecting and protecting your privacy as we provide our services. This privacy policy outlines how we collect, use, and protect your personal information in accordance with the relevant data protection regulations and laws.

Information We Collect

To fulfill our legal, statutory, and contractual obligations and provide you with our services, we collect and process certain personal information. We only gather the data necessary for these purposes and will never process your information beyond what is specified in this notice. The types of personal data we collect include:
 

• Names, Date of Birth, Home Address

• Personal Email, Phone Number

• Marital Status

• Nominated Representative

• Details of interactions with us via our contact centers

• Billing information, including signatures and payment details

• CCTV images at our premises

• Special Category Data (such as vulnerability data)

We collect this information through various methods, including phone inquiries, online and postal forms, third-party representatives and surveys.

How We Use Your Personal Data

We take your privacy seriously and will never share, disclose, or sell your data without your consent, unless required by law. We retain your data only for as long as necessary and for the purposes specified in this notice. If you have consented to receive promotional offers or marketing, you may withdraw this consent at any time. The primary reasons for processing your personal data include:
 

• Fulfilling our contractual obligations to provide funeral-related services

• Managing business accounting

• Training, quality assurance, and monitoring of interactions with our employees

• Responding to inquiries and managing your options for our services

• Providing non-intrusive marketing information based on legitimate interests

• Ensuring the safety and security of our premises through CCTV monitoring

Your Rights

You have the right to access, correct, or request the erasure of your personal data, as well as to restrict its processing in accordance with data protection laws. If you wish to exercise any of these rights, we may ask you to verify your identity to ensure your data is protected.

Sharing and Disclosing Your Personal Information

We do not share your personal information without your consent, except for the purposes specified in this notice or where legally required. Our mailing services may be outsourced to third parties to send information packs, brochures or funeral plan documents. All third-party processors must comply with our privacy notice and data protection laws.

Safeguarding Measures

We implement stringent security measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. Access to your data is limited to employees who require it to provide services, and we enforce strict confidentiality practices.

ROI Processing and Transfers Outside ROI

While your personal data is protected under the ROI GDPR, we do not transfer or store your data outside the ROI.

Legitimate Interests

We occasionally process your personal information based on legitimate interests, such as call recordings for training and quality assurance.

How Long We Keep Your Data

We retain personal data only for as long as necessary.

Special Category Data

In compliance with regulatory requirements, we may need to process sensitive personal information. We will only request and process the minimum necessary for the specified purpose.